Tootsie roll powder pastry brownie topping. Soufflé topping marshmallow caramels fruitcake dragée gingerbread bonbon sugar plum. 

Bath & Body works floorset MARKETING

This portfolio entry showcases how I contributed to Bath & Body Works’ mission of delivering “quality, on‑trend luxuries at affordable prices,” all while rooting creative direction in their fundamental values of generosity, innovation, unity, and accountability.

Bath & Body Works demonstrates my ability to fuse branding strategy, environmental design, and sensory storytelling into memorable, customer-focused experiences that align with broader retail transformation.

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