VISIBILITY MEANS NOTHING WITHOUT BRANDING.
Laramie County Community College needed a way to capture what makes it special: small classes, hands-on learning, and a campus where people know your name. I developed a brand strategy that highlighted what LCCC does best, creating personal pathways to success. By defining core values, clarifying the message, and unifying the college’s voice across 25+ departments, I led integrated campaigns that drove more than a 20% increase in enrollment in 2025.
ENROLLMENT EFFORTS
01
CAMPAIGNS
- Increased enrollment leads and application completions for the upcoming semester.
- Strengthened brand presence across local community channels and digital platforms.
- Highlighted key differentiators including affordability, one-on-one student support, and a wide range of academic and career pathways.
02
email & crm
I created targeted email campaigns to guide prospective students through the enrollment process, from awareness to application reminders. Each send blended clear messaging, strong visuals, and strategic timing. By tracking performance and refining content through analytics, we increased engagement and supported LCCC’s enrollment goals.
03
print material
The print pieces I designed and developed were handed out at events across the country and mailed directly to prospective students.
These materials highlighted key programs, enrollment steps, and campus resources with clear messaging and polished design. Each piece was created to stand out, provide useful information, and connect students to the next step in their journey with LCCC. As part of integrated campaigns across 25+ departments, these efforts contributed to an enrollment increase of more than 20% in 2025.
