True North is a conceptual email CRM built to simplify communication and help brands strengthen customer relationships. I created the brand identity and platform design with a clean, intuitive interface that highlights data-driven insights while staying approachable and easy to use.
The project showcases my ability to connect strategy, design, and storytelling. From building a modern visual identity to mapping user flows, True North demonstrates how analytics dashboards, customizable templates, and automation tools can guide businesses toward more effective customer engagement.